Functional requirements of Online Digital Marketing Campaign Management with non-functional

Functional Requirements

1. User Registration and Authentication:
   • Allow users (marketers, campaign managers, analysts) to create and manage accounts with role-based access control.
   • Implement secure authentication methods, including password recovery and multi-factor authentication.
2. Campaign Creation and Management:
   • Enable users to create, configure, and manage digital marketing campaigns, including defining objectives, target audiences, budgets, and timelines.
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   • Support integration with various marketing channels such as social media, email, search engines, and display ads.
3. Content Management:
   • Provide tools for creating, editing, and managing marketing content, including ad copy, images, videos, and landing pages.
   • Support content scheduling and automated publishing across multiple channels.
4. Audience Targeting and Segmentation:
   • Allow users to define and manage audience segments based on demographics, behavior, interests, and other criteria.
   • Provide tools for targeting specific audience segments with tailored content and offers.
5. Budget and Bid Management:
   • Enable users to set and manage campaign budgets, including daily, weekly, or total campaign budgets.
   • Support bid management for ad placements, including manual and automated bidding strategies.
6. Performance Tracking and Analytics:
   • Track key performance indicators (KPIs) such as impressions, clicks, conversions, and return on investment (ROI) for each campaign.
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   • Provide real-time analytics and reporting tools to monitor campaign performance and make data-driven decisions.
7. A/B Testing and Optimization:
   • Support A/B testing of different campaign elements (e.g., ad copy, images, landing pages) to identify the most effective variations.
   • Provide tools for optimizing campaigns based on test results and performance data.
8. Integration with Marketing Channels:
   • Integrate with various marketing channels and platforms (e.g., Google Ads, Facebook Ads, email marketing tools) for seamless campaign management and data synchronization.
   • Provide APIs and connectors for integrating with third-party services and tools.
9. Reporting and Dashboard:
   • Offer customizable dashboards to display key metrics, performance trends, and campaign insights.
   • Generate detailed reports on campaign performance, budget utilization, and audience engagement.
10. Collaboration and Workflow Management:
    • Provide tools for team collaboration, including task assignments, approval workflows, and shared project resources.
    • Support communication and coordination among team members and stakeholders.
11. Data Export and Import:
    • Allow users to export campaign data, performance reports, and other relevant information in various formats (e.g., CSV, Excel, PDF).
    • Support data import from external sources for campaign setup and analysis.
12. User Access and Permissions:
    • Implement role-based access control to restrict or grant permissions based on user roles (e.g., administrators, campaign managers, analysts).
    • Allow administrators to manage user roles and permissions.
13. Alerts and Notifications:
    • Send notifications to users for important events, such as budget overruns, performance anomalies, or campaign milestones.
    • Allow users to configure notification preferences and delivery methods (e.g., email, SMS, push notifications).

Non-Functional Requirements

1. Scalability:
   • The system should handle increasing numbers of campaigns, users, and data without performance issues.
   • Support for scaling infrastructure to accommodate growth and peak usage periods.
2. Performance:
   • Ensure fast and responsive interactions, with quick campaign creation, data retrieval, and report generation.
   • Optimize performance to handle large volumes of campaign data and concurrent users efficiently.
3. Reliability and Availability:
   • Ensure high availability with minimal downtime, supported by redundancy, load balancing, and failover mechanisms.
   • Implement regular backups and disaster recovery procedures to maintain service continuity.
4. Usability:
   • The user interface should be intuitive and user-friendly, accommodating users with varying levels of technical expertise.
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   • Provide a consistent and seamless experience across different devices and platforms.
5. Security:
   • Implement robust security measures to protect user data, campaign information, and financial transactions, including encryption, secure authentication, and access controls.
   • Protect against unauthorized access, data breaches, and cyber threats.
6. Maintainability:
   • Ensure the system is easy to maintain, with clear documentation, modular design, and support for regular updates and bug fixes.
   • Implement automated monitoring and logging to identify and address issues promptly.
7. Compliance:
   • Ensure the system complies with relevant regulations and standards, such as data protection laws (e.g., GDPR, CCPA) and advertising regulations.
   • Provide features to support auditing, data retention, and regulatory reporting requirements.
8. Data Integrity and Accuracy:
   • Ensure that all data collected and processed by the system is accurate, consistent, and up-to-date.
   • Implement validation checks and data integrity mechanisms to prevent errors and data corruption.
9. Localization and Internationalization:
   • Support multiple languages and regional settings to cater to a global user base.
   • Allow easy adaptation of the system to meet local regulations and cultural practices.
10. Accessibility:
    • Ensure that the system is accessible to users with disabilities, following web accessibility standards (e.g., WCAG).
    • Provide features such as screen reader compatibility, keyboard navigation, and adjustable text sizes.
11. Privacy and Data Ownership:
    • Ensure that users retain ownership of their data and can easily control, access, and delete their information.
    • Provide transparency regarding data usage, sharing, and storage practices, with clear consent mechanisms.