Account Creation and Login: Allow users to create accounts, log in securely, and manage their profiles. Users include marketers, campaign managers, and administrators.
Role-Based Access Control: Implement role-based access control to differentiate permissions and access levels for different types of users.
Profile Management: Enable users to update their personal details, contact information, and security settings.
Campaign Management
Campaign Creation: Provide tools to create and manage marketing campaigns, including defining objectives, budgets, and target audiences.
Multi-Channel Support: Support various marketing channels such as email, social media, search engines, and display advertising.
Scheduling and Automation: Allow users to schedule and automate campaign activities, including sending emails, posting on social media, and running ads.
Content Management
Content Creation and Editing: Provide tools for creating and editing marketing content, including text, images, videos, and graphics.
Content Library: Maintain a library of reusable content, templates, and assets for easy access and management.
Audience Segmentation and Targeting
Audience Segmentation: Enable segmentation of audiences based on demographics, behavior, and other criteria.
Targeting and Personalization: Allow targeting and personalization of marketing messages based on audience segments and user preferences.
Analytics and Reporting
Performance Tracking: Track performance metrics for campaigns, including engagement, conversions, and ROI.
Custom Reports: Generate customizable reports on campaign performance, audience engagement, and other key metrics.
Real-Time Analytics: Provide real-time analytics and dashboards to monitor campaign performance and make data-driven decisions.
Integration
CRM Integration: Integrate with Customer Relationship Management (CRM) systems for seamless data synchronization and customer insights.
Social Media Integration: Integrate with social media platforms for scheduling posts, tracking engagement, and managing social interactions.
Ad Networks: Integrate with ad networks and platforms for managing and optimizing online advertising campaigns.
Lead Management
Lead Capture: Provide tools to capture leads from various sources, including web forms, landing pages, and social media.
Lead Nurturing: Implement lead nurturing features, including automated follow-ups and personalized communication.
Lead Scoring: Use lead scoring to prioritize leads based on their behavior and engagement levels.
A/B Testing and Optimization
A/B Testing: Allow users to perform A/B testing of marketing content, landing pages, and campaign strategies to identify the most effective approaches.
Optimization Tools: Provide tools and insights for optimizing campaigns based on test results and performance data.
Compliance and Privacy
Data Protection: Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and secure handling of user data.
Opt-In/Opt-Out Management: Manage user consent and preferences for marketing communications, including opt-in and opt-out options.
Customer Support
Help Desk: Provide access to customer support through chat, email, or phone for assistance with platform-related issues and queries.
Training and Documentation: Offer training materials, user guides, and troubleshooting tips to help users effectively use the platform.
Non-Functional Requirements
Performance
Response Time: Ensure fast response times for user interactions, such as creating campaigns, generating reports, and loading analytics (e.g., under 2 seconds for most operations).
Scalability: The system should handle increasing numbers of users, campaigns, and data without performance degradation.
Reliability
Uptime: Ensure high system availability with minimal downtime (e.g., 99.9% uptime).
Error Handling: Implement robust error handling and recovery mechanisms to manage system failures and ensure data integrity.
Security
Data Encryption: Encrypt sensitive data, including user information and campaign data, both in transit and at rest.
Authentication and Authorization: Use secure authentication methods and role-based access control to manage user permissions and protect data.
Fraud Detection: Implement measures to detect and prevent fraudulent activities, such as fake traffic or click fraud.
Usability
User Interface: Design an intuitive and user-friendly interface for managing campaigns, analyzing data, and accessing system features.
Accessibility: Ensure the platform is accessible to users with disabilities, following accessibility standards (e.g., WCAG).
Maintainability
Code Quality: Write high-quality, well-documented code to facilitate system maintenance and updates.
Documentation: Provide comprehensive documentation for users, administrators, and developers, including user guides, technical manuals, and troubleshooting guides.
Availability
Backup and Recovery: Implement regular data backups and establish procedures for data recovery in case of system failures or data loss.
Failover: Ensure the system has failover capabilities to switch to backup systems or servers if necessary.
Portability
Cross-Platform Compatibility: Ensure the system is compatible with various devices and operating systems used by users, including desktops, tablets, and mobile devices.
Supportability
Technical Support: Provide mechanisms for obtaining technical support and resolving issues, including help desks, online resources, and customer service.
Error Reporting: Include functionality for reporting issues or bugs and tracking their resolution.
