Functional requirements of Social Media Analytics Tool with non-functional

Functional Requirements

1. User Management
   • Account Creation and Login: Allow users to create and log in to accounts with secure authentication methods, such as email/password or single sign-on (SSO).
   • Role-Based Access Control: Implement role-based access to manage different levels of access and permissions for various user roles (e.g., administrators, analysts, team members).
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2. Social Media Integration
   • Platform Connectivity: Integrate with major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) to fetch data and analytics.
   • API Access: Use platform APIs to retrieve data, such as posts, likes, comments, shares, and follower counts.
3. Data Collection and Aggregation
   • Data Retrieval: Collect and aggregate data from multiple social media accounts and platforms in real-time or at scheduled intervals.
   • Historical Data: Support retrieval and analysis of historical data to track trends and performance over time.
4. Analytics and Reporting
   • Performance Metrics: Provide metrics such as engagement rates, reach, impressions, click-through rates (CTR), and follower growth.
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   • Content Analysis: Analyze content performance, including which posts are most effective, and identify popular topics and trends.
   • Audience Insights: Offer insights into audience demographics, behavior, and engagement patterns.
   • Custom Reports: Allow users to generate customizable reports based on specific metrics, time periods, and data segments.
5. Visualization and Dashboards
   • Interactive Dashboards: Provide interactive dashboards with visual representations of data, including charts, graphs, and heatmaps.
   • Data Visualization: Support various types of visualizations, such as bar charts, line graphs, pie charts, and scatter plots, to help users interpret data easily.
6. Alerts and Notifications
   • Performance Alerts: Send notifications for significant changes in performance metrics, such as sudden spikes or drops in engagement.
   • Custom Notifications: Allow users to set up custom alerts based on specific thresholds or conditions.
7. Data Export and Sharing
   • Export Options: Provide options to export data and reports in various formats, such as PDF, Excel, and CSV.
   • Sharing Capabilities: Enable users to share reports and insights with team members or stakeholders via email, links, or direct integration with collaboration tools.
8. Comparative Analysis
   • Benchmarking: Allow users to compare their performance against industry benchmarks or competitors.
   • Trend Analysis: Support analysis of trends and patterns over time to identify changes in social media performance.
9. Integration with Other Tools
   • CRM Integration: Integrate with Customer Relationship Management (CRM) systems to correlate social media data with customer interactions and sales.
   • Marketing Tools: Connect with marketing tools for comprehensive campaign analysis and tracking.
10. Data Security and Privacy
    • Data Encryption: Implement encryption for data transmission and storage to ensure data security.
    • Compliance: Ensure compliance with data protection regulations (e.g., GDPR) to protect user privacy.

Non-Functional Requirements

1. Performance
   • Response Time: Ensure fast data retrieval and processing times, with minimal latency in displaying analytics and generating reports (e.g., under 3 seconds for most operations).
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   • Scalability: The system should scale to handle increasing amounts of data and users without performance degradation.
2. Reliability
   • Uptime: Maintain high system availability with minimal downtime (e.g., 99.9% uptime).
   • Error Handling: Implement robust error handling and recovery mechanisms to manage failures and ensure continuous operation.
3. Security
   • Authentication and Authorization: Use secure authentication methods and role-based access control to protect user accounts and data.
   • Data Protection: Protect sensitive data through encryption and secure access controls.
4. Usability
   • User Interface: Design an intuitive and user-friendly interface that facilitates easy navigation and interaction.
   • Help and Support: Provide comprehensive help resources, including user guides, tutorials, and customer support channels.
5. Maintainability
   • Code Quality: Ensure high-quality, well-documented code to facilitate system maintenance, updates, and troubleshooting.
   • Documentation: Provide detailed documentation for users, administrators, and developers, including technical specifications and operational procedures.
6. Availability
   • Backup and Recovery: Implement regular data backups and establish procedures for data recovery in case of system failures or data loss.
   • Failover: Ensure failover capabilities to switch to backup systems or servers if necessary.
7. Portability
   • Cross-Platform Compatibility: Ensure the application is compatible with various operating systems and devices, including desktops, tablets, and mobile devices.
8. Supportability
   • Technical Support: Provide mechanisms for obtaining technical support and resolving issues, including help desks, online resources, and customer service.
   • Error Reporting: Include functionality for reporting and tracking issues or bugs within the system.