Account Creation and Login: Allow users to create and log in to accounts with secure authentication methods, such as email/password or single sign-on (SSO).
Role-Based Access Control: Implement role-based access to manage different levels of access and permissions for various user roles (e.g., administrators, analysts, team members).
Social Media Integration
Platform Connectivity: Integrate with major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) to fetch data and analytics.
API Access: Use platform APIs to retrieve data, such as posts, likes, comments, shares, and follower counts.
Data Collection and Aggregation
Data Retrieval: Collect and aggregate data from multiple social media accounts and platforms in real-time or at scheduled intervals.
Historical Data: Support retrieval and analysis of historical data to track trends and performance over time.
Analytics and Reporting
Performance Metrics: Provide metrics such as engagement rates, reach, impressions, click-through rates (CTR), and follower growth.
Content Analysis: Analyze content performance, including which posts are most effective, and identify popular topics and trends.
Audience Insights: Offer insights into audience demographics, behavior, and engagement patterns.
Custom Reports: Allow users to generate customizable reports based on specific metrics, time periods, and data segments.
Visualization and Dashboards
Interactive Dashboards: Provide interactive dashboards with visual representations of data, including charts, graphs, and heatmaps.
Data Visualization: Support various types of visualizations, such as bar charts, line graphs, pie charts, and scatter plots, to help users interpret data easily.
Alerts and Notifications
Performance Alerts: Send notifications for significant changes in performance metrics, such as sudden spikes or drops in engagement.
Custom Notifications: Allow users to set up custom alerts based on specific thresholds or conditions.
Data Export and Sharing
Export Options: Provide options to export data and reports in various formats, such as PDF, Excel, and CSV.
Sharing Capabilities: Enable users to share reports and insights with team members or stakeholders via email, links, or direct integration with collaboration tools.
Comparative Analysis
Benchmarking: Allow users to compare their performance against industry benchmarks or competitors.
Trend Analysis: Support analysis of trends and patterns over time to identify changes in social media performance.
Integration with Other Tools
CRM Integration: Integrate with Customer Relationship Management (CRM) systems to correlate social media data with customer interactions and sales.
Marketing Tools: Connect with marketing tools for comprehensive campaign analysis and tracking.
Data Security and Privacy
Data Encryption: Implement encryption for data transmission and storage to ensure data security.
Compliance: Ensure compliance with data protection regulations (e.g., GDPR) to protect user privacy.
Non-Functional Requirements
Performance
Response Time: Ensure fast data retrieval and processing times, with minimal latency in displaying analytics and generating reports (e.g., under 3 seconds for most operations).
Scalability: The system should scale to handle increasing amounts of data and users without performance degradation.
Reliability
Uptime: Maintain high system availability with minimal downtime (e.g., 99.9% uptime).
Error Handling: Implement robust error handling and recovery mechanisms to manage failures and ensure continuous operation.
Security
Authentication and Authorization: Use secure authentication methods and role-based access control to protect user accounts and data.
Data Protection: Protect sensitive data through encryption and secure access controls.
Usability
User Interface: Design an intuitive and user-friendly interface that facilitates easy navigation and interaction.
Help and Support: Provide comprehensive help resources, including user guides, tutorials, and customer support channels.
Maintainability
Code Quality: Ensure high-quality, well-documented code to facilitate system maintenance, updates, and troubleshooting.
Documentation: Provide detailed documentation for users, administrators, and developers, including technical specifications and operational procedures.
Availability
Backup and Recovery: Implement regular data backups and establish procedures for data recovery in case of system failures or data loss.
Failover: Ensure failover capabilities to switch to backup systems or servers if necessary.
Portability
Cross-Platform Compatibility: Ensure the application is compatible with various operating systems and devices, including desktops, tablets, and mobile devices.
Supportability
Technical Support: Provide mechanisms for obtaining technical support and resolving issues, including help desks, online resources, and customer service.
Error Reporting: Include functionality for reporting and tracking issues or bugs within the system.
