Allow users (marketers, campaign managers, analysts) to create and manage accounts with role-based access control.
Implement secure authentication methods, including password recovery and multi-factor authentication.
Campaign Creation and Management:
Enable users to create, configure, and manage digital marketing campaigns, including defining objectives, target audiences, budgets, and timelines.
Support integration with various marketing channels such as social media, email, search engines, and display ads.
Content Management:
Provide tools for creating, editing, and managing marketing content, including ad copy, images, videos, and landing pages.
Support content scheduling and automated publishing across multiple channels.
Audience Targeting and Segmentation:
Allow users to define and manage audience segments based on demographics, behavior, interests, and other criteria.
Provide tools for targeting specific audience segments with tailored content and offers.
Budget and Bid Management:
Enable users to set and manage campaign budgets, including daily, weekly, or total campaign budgets.
Support bid management for ad placements, including manual and automated bidding strategies.
Performance Tracking and Analytics:
Track key performance indicators (KPIs) such as impressions, clicks, conversions, and return on investment (ROI) for each campaign.
Provide real-time analytics and reporting tools to monitor campaign performance and make data-driven decisions.
A/B Testing and Optimization:
Support A/B testing of different campaign elements (e.g., ad copy, images, landing pages) to identify the most effective variations.
Provide tools for optimizing campaigns based on test results and performance data.
Integration with Marketing Channels:
Integrate with various marketing channels and platforms (e.g., Google Ads, Facebook Ads, email marketing tools) for seamless campaign management and data synchronization.
Provide APIs and connectors for integrating with third-party services and tools.
Reporting and Dashboard:
Offer customizable dashboards to display key metrics, performance trends, and campaign insights.
Generate detailed reports on campaign performance, budget utilization, and audience engagement.
Collaboration and Workflow Management:
Provide tools for team collaboration, including task assignments, approval workflows, and shared project resources.
Support communication and coordination among team members and stakeholders.
Data Export and Import:
Allow users to export campaign data, performance reports, and other relevant information in various formats (e.g., CSV, Excel, PDF).
Support data import from external sources for campaign setup and analysis.
User Access and Permissions:
Implement role-based access control to restrict or grant permissions based on user roles (e.g., administrators, campaign managers, analysts).
Allow administrators to manage user roles and permissions.
Alerts and Notifications:
Send notifications to users for important events, such as budget overruns, performance anomalies, or campaign milestones.
Allow users to configure notification preferences and delivery methods (e.g., email, SMS, push notifications).
Non-Functional Requirements
Scalability:
The system should handle increasing numbers of campaigns, users, and data without performance issues.
Support for scaling infrastructure to accommodate growth and peak usage periods.
Performance:
Ensure fast and responsive interactions, with quick campaign creation, data retrieval, and report generation.
Optimize performance to handle large volumes of campaign data and concurrent users efficiently.
Reliability and Availability:
Ensure high availability with minimal downtime, supported by redundancy, load balancing, and failover mechanisms.
Implement regular backups and disaster recovery procedures to maintain service continuity.
Usability:
The user interface should be intuitive and user-friendly, accommodating users with varying levels of technical expertise.
Provide a consistent and seamless experience across different devices and platforms.
Security:
Implement robust security measures to protect user data, campaign information, and financial transactions, including encryption, secure authentication, and access controls.
Protect against unauthorized access, data breaches, and cyber threats.
Maintainability:
Ensure the system is easy to maintain, with clear documentation, modular design, and support for regular updates and bug fixes.
Implement automated monitoring and logging to identify and address issues promptly.
Compliance:
Ensure the system complies with relevant regulations and standards, such as data protection laws (e.g., GDPR, CCPA) and advertising regulations.
Provide features to support auditing, data retention, and regulatory reporting requirements.
Data Integrity and Accuracy:
Ensure that all data collected and processed by the system is accurate, consistent, and up-to-date.
Implement validation checks and data integrity mechanisms to prevent errors and data corruption.
Localization and Internationalization:
Support multiple languages and regional settings to cater to a global user base.
Allow easy adaptation of the system to meet local regulations and cultural practices.
Accessibility:
Ensure that the system is accessible to users with disabilities, following web accessibility standards (e.g., WCAG).
Provide features such as screen reader compatibility, keyboard navigation, and adjustable text sizes.
Privacy and Data Ownership:
Ensure that users retain ownership of their data and can easily control, access, and delete their information.
Provide transparency regarding data usage, sharing, and storage practices, with clear consent mechanisms.
