Account Creation: Allow users (marketers, campaign managers, administrators) to create accounts using email, social media, or company credentials.
Profile Management: Users can manage and update their profiles, including personal information and role-specific settings.
Authentication & Authorization: Secure login/logout functionality with role-based access control (e.g., marketer, manager, admin).
Campaign Creation and Management:
Campaign Setup: Enable users to create and configure campaigns, including setting objectives, target audience, budget, and timeline.
Campaign Types: Support various campaign types such as email marketing, social media, PPC (pay-per-click), SEO (search engine optimization), and content marketing.
Content Management: Allow users to create, upload, and manage campaign content such as advertisements, email templates, and landing pages.
Target Audience Management:
Audience Segmentation: Provide tools to segment and target audiences based on demographics, behavior, location, and other criteria.
Custom Audiences: Allow users to create and manage custom audiences for more precise targeting.
Integration with Marketing Channels:
Social Media Integration: Integrate with social media platforms (e.g., Facebook, Twitter, LinkedIn) for scheduling, posting, and tracking social media campaigns.
Email Integration: Connect with email marketing services to manage and send email campaigns.
Ad Networks Integration: Integrate with ad networks (e.g., Google Ads, Bing Ads) for managing PPC and display advertising campaigns.
Budget and Spend Management:
Budget Allocation: Allow users to allocate budgets to different campaigns and channels.
Spend Tracking: Track and report on campaign spend and remaining budget.
Performance Tracking and Analytics:
Real-Time Analytics: Provide real-time tracking of key performance indicators (KPIs) such as clicks, impressions, conversions, and ROI (return on investment).
Reporting: Generate detailed reports and dashboards showing campaign performance, including metrics and trends.
A/B Testing: Support A/B testing to compare different campaign variations and optimize performance.
Campaign Optimization:
Performance Insights: Provide actionable insights to optimize campaigns based on performance data.
Recommendation Engine: Offer recommendations for improving campaign effectiveness based on historical data and analytics.
Collaboration and Workflow Management:
Task Management: Enable users to assign and track tasks related to campaign creation and management.
Approval Workflow: Implement approval workflows for content and campaign changes.
Communication Tools: Provide tools for team collaboration and communication within the platform.
Integration with CRM and Analytics Tools:
CRM Integration: Integrate with Customer Relationship Management (CRM) systems to sync customer data and track campaign interactions.
Analytics Integration: Connect with analytics tools (e.g., Google Analytics) to consolidate performance data and insights.
Compliance and Security:
Data Protection: Implement encryption and secure storage for sensitive data, including user information and campaign details.
Regulatory Compliance: Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and advertising standards.
Admin Panel:
Dashboard: A central dashboard for administrators to manage users, campaigns, and system settings.
User Management: Admins can add, remove, or modify user accounts and roles.
System Configuration: Admins can configure system settings, including integration options and security features.
Customer Support and Help:
Help Desk: Provide access to support resources, including FAQs, knowledge base, and contact options for customer support.
Issue Tracking: Track and manage user-reported issues and feedback.
Non-Functional Requirements
Performance:
Speed: Ensure fast load times and quick response times for campaign creation, data retrieval, and analytics.
Scalability: The system should efficiently handle increasing numbers of users, campaigns, and data without performance degradation.
Security:
Data Protection: Implement robust encryption and secure storage for user data, campaign details, and financial transactions.
Compliance: Adhere to data protection regulations (e.g., GDPR, CCPA) and industry standards for security and privacy.
Access Control: Implement role-based access controls to prevent unauthorized access to sensitive data and system features.
Usability:
User Interface: Design an intuitive and user-friendly interface for marketers, campaign managers, and administrators.
Accessibility: Ensure the platform is accessible to users with disabilities, following WCAG guidelines.
Reliability:
Uptime: Aim for high availability with minimal downtime to ensure continuous access to campaign management features.
Backup and Recovery: Implement regular backups and a disaster recovery plan to protect data and ensure business continuity.
Maintainability:
Code Quality: Maintain clean, well-documented code to facilitate easy updates and maintenance.
Modularity: Design the system in a modular way to allow for easy addition of new features and updates.
Compatibility:
Cross-Browser Support: Ensure compatibility with major web browsers (e.g., Chrome, Firefox, Safari, Edge).
Mobile Responsiveness: The platform should be fully functional on various mobile devices and screen sizes.
Localization:
Multilingual Support: Provide the platform in multiple languages if serving a diverse user base.
Regional Customization: Allow for region-specific content, regulations, and marketing practices.
Analytics and Reporting:
Data Insights: Provide actionable insights into campaign performance, user engagement, and marketing effectiveness.
Custom Reporting: Allow users to generate and customize reports based on specific criteria.
