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Functional Requirements
- User Authentication and Authorization
- Secure registration, login, and account management for users, including social media managers, analysts, and administrators.
- Role-based access controls to manage permissions for different system features and data.
- Social Media Integration
- Integrate with multiple social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn) to monitor posts, comments, mentions, and messages.
- Support for both real-time and historical data retrieval.
- Real-Time Monitoring
- Track social media activity in real-time, including mentions, comments, hashtags, and keywords related to the brand or topics of interest.
- Provide real-time alerts and notifications for significant events or changes in social media activity.
- Keyword and Hashtag Tracking
- Monitor specific keywords and hashtags across social media platforms to identify relevant conversations and trends.
- Provide tools for filtering and refining search results based on user-defined criteria.
- Sentiment Analysis
- Analyze social media content to determine sentiment (e.g., positive, negative, neutral) associated with specific keywords, brands, or topics.
- Provide sentiment trends and insights over time.
- Trend Detection
- Identify and analyze emerging trends and patterns in social media conversations.
- Provide visualizations and reports on trending topics, hashtags, and discussions.
- Competitor Monitoring
- Track and analyze social media activity related to competitors, including mentions, sentiment, and engagement.
- Provide comparative insights and benchmarks against competitors.
- Engagement Tracking
- Monitor and analyze user engagement metrics such as likes, shares, comments, and follower growth.
- Provide tools for assessing the impact of social media campaigns and content.
- Alert and Notification System
- Send real-time alerts and notifications for significant social media events, such as spikes in mentions, negative sentiment, or crisis situations.
- Provide configurable alert thresholds and notification preferences.
- Reporting and Analytics
- Generate detailed reports on social media activity, sentiment, trends, and engagement metrics.
- Offer customizable dashboards for visualizing key metrics and insights.
- Response Management
- Provide tools for responding to social media mentions, comments, and messages directly from the system.
- Support for managing and tracking responses and interactions.
- Historical Data Analysis
- Analyze historical social media data to identify long-term trends and patterns.
- Provide tools for comparing historical data with real-time data.
- Public Feedback and Support
- Offer mechanisms for users to report issues, provide feedback, and request support.
- Provide help documentation and customer service for system users.
Non-Functional Requirements
- Performance
- Ensure the system can handle real-time data from multiple social media platforms and manage numerous monitoring tasks efficiently.
- Provide quick response times for data retrieval, analysis, and reporting.
- Scalability
- The system should be scalable to accommodate additional social media platforms, users, and data volume as needed.
- Support both horizontal and vertical scaling to manage increased data and operational complexity.
- Availability
- Ensure high availability with minimal downtime (e.g., 99.9% uptime).
- Implement redundancy and failover mechanisms to maintain system operation during failures.
- Security
- Protect user data, social media data, and system communications through encryption and secure access controls.
- Implement regular security assessments and adhere to data protection regulations.
- Usability
- Design an intuitive and user-friendly interface for social media managers, analysts, and other users.
- Provide clear navigation, help documentation, and user support.
- Compatibility
- Ensure compatibility with various devices (e.g., desktops, tablets, mobile phones) and operating systems.
- Integrate seamlessly with social media platforms and other business systems.
- Maintainability
- The system should have a modular and well-documented codebase to facilitate maintenance and updates.
- Implement automated testing, continuous integration, and version control practices.
- Reliability
- Ensure reliable operation with robust error handling and recovery mechanisms.
- Minimize system errors and downtime through proactive monitoring and maintenance.
- Compliance
- Adhere to relevant regulations and standards for social media monitoring, data privacy, and user data protection (e.g., GDPR, CCPA).
- Ensure compliance with industry best practices and guidelines.
- Efficiency
- Optimize resource usage (e.g., memory, processing power) to ensure efficient operation and cost-effectiveness.
- Implement data processing and storage practices that minimize resource consumption.